January 17, 2025

Why American Owners are Investing in English Football: A Deep Dive

American investors

American investors have significantly expanded their presence in English football. From historic clubs like Liverpool to smaller teams such as Carlisle United and Walsall, U.S. ownership now spans across the English football pyramid. But why are these investors so interested, and how is it transforming the sport?

A Surge in U.S. Ownership

As of now, 32% of English Football League (EFL) clubs have American owners. While Premier League clubs like Everton remain prime targets, smaller clubs in less prominent areas, such as Walsall in the Midlands and Carlisle United near the Scottish border, are also attracting U.S. investors. The appeal lies in the rich history and untapped potential of these clubs.

Case Studies: Carlisle United and Walsall

Carlisle United, a League Two team, was acquired by the Piatak family in 2022. Despite being based in Florida, the Piataks have heavily invested in upgrading the club’s stadium, training facilities, and player accommodations. Their goal is long-term development rather than short-term profits.

Similarly, Walsall FC, owned by the Alabama-based Trivela Group since 2022, has focused on community engagement. Trivela’s initiatives include supporting local schools and creating a self-sufficient model. Their network of clubs, which includes teams in Ireland and Togo, ensures financial sustainability.

Why English Football Attracts U.S. Investors

Several factors make English football appealing to American investors:

  1. Lower Entry Costs: English clubs are more affordable compared to U.S. sports franchises.
  2. Promotion and Relegation: The system’s excitement and unpredictability attract adventurous investors.
  3. Cultural Legacy: The deep connection between clubs and their communities offers unique opportunities for impact.

Challenges of U.S. Ownership

Despite the optimism, challenges persist. Smaller clubs often struggle to attract players due to location, and maintaining financial stability is tough. For example, Carlisle had to invest in housing to persuade players to relocate. Additionally, the threat of relegation looms large, making long-term planning risky.

The Future of U.S. Ownership

American investors are reshaping English football through investments in infrastructure, community outreach, and sustainability. However, whether their ambitious plans will lead to success or disappointment remains to be seen. One thing is certain: the relationship between English football and American investors is only just beginning.

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